Thought leadership lets you demonstrate your firms expertise, provide actionable insights, and stay connected with your clients. However, getting your leaders on video on a regular basis is costly not just in terms of production costs, but lost productivity. With Braid, get your leaders to create short form video posts responding to current events and industry trends. Cut branded clips and share to multiple channels all for less than a tenth of the cost of a produced video.
Thought leadership positions you as a knowledgeable and reliable expert in your industry. By consistently providing valuable insights and actionable advice, you earn the trust of your audience. When potential customers perceive you as a trusted authority, they are more likely to feel confident in your expertise and trust your recommendations, making them more inclined to consider your products or services.
Thought leaders are seen as credible sources of information. By sharing your expertise and industry knowledge through thought leadership content, you showcase your deep understanding of the subject matter. This helps potential customers recognize your competence and expertise, reinforcing your credibility and making it more likely for them to choose your offerings over competitors.
Thought leadership content can act as a lead generation tool. When potential customers find your content valuable and informative, they are more likely to provide their contact information or engage with your brand. Additionally, satisfied customers who appreciate your thought leadership content may refer others to your brand, expanding your reach and increasing the chances of acquiring new customers.
The average cost of a produced panel discussion video is $8,900. If you count the lost productivity in a billable environment you are approaching $12,000 - $15,000. The average attention span for media is 28 seconds. This doesn't add up. Get the video content you need without wasting money on production and lost productivity.
We worked with over 600 content marketers, video podcasters, and social media managers to create a amazing product. Hear from them what they love about Braid!
"Its like an all-in-one: Twitter, Instagram, Clubhouse, and its the best way to interact with people organically"
"As a creator, Braid give me a platform to engage with my audience on my own timetable."
"It freaking genius!"