How it works!

Leverage your customers, team, and audience to create more content and amplify their voices.

Book a Demo

Set a topic

Pick a topic for discussion. For thought leadership it can be something serious. For customer testimonials it can be something fun.


Crowdsource Content

Leverage your customers, team, and audience to create more content . Prompt them to record a video reply simply by sharing a link.


Combine. Edit. Publish.

Stitch together the best clips. Export your videos in a variety of aspect ratios to share to your social media platforms, website, or wherever your heart desires.

Grow your community & ramp up engagement - Braid It!

Optimize your content supply chain.

Safe and secure

Go from idea to published branded video asset quickly and cost effectively.

Publish clips to channels that drive results

Optimize your content supply chain. Shorten time to value. Go from idea to creative asset faster by creating sharable clips and exporting them to high performing channels.

Authentic Content With Organic Reach

Use Braid to create interview content. Cut short form video clips that are optimized for social media feeds. Tag participants and enjoy organic reach into their audience.

Video is memorable

Viewers retain 95% of a video’s message compared to 10% if reading text.

Video grabs attention

78% of people watch online videos weekly and 55% watch videos daily.

Video drives action

Including videos on your website can increase conversion rates by 80%.

Accelerate Content Velocity

Content demands are increasing but budgets are shrinking. Do more with less...Braid It! Make high quality video content easy, collaborative, and affordable.

Book A Demo

Make content marketing a team sport.

We worked with over 600 content marketers, video podcasters, and social media managers to create a amazing product. Hear from them what they love about Braid!

"Its like an all-in-one: Twitter, Instagram, Clubhouse, and its the best way to interact with people organically"

Jenna Duddleston
Bar Talk With Jenna

"As a creator, Braid give me a platform to engage with my audience on my own timetable."

Rodney Perry
Life's Asking

"It freaking genius!"

Katie Barnett
Level After Next

Take a look at our latest news and articles

We're passionate about how video can transform your content marketing strategy. Check out our some strategies for making the most of video content and how to create great Braids!

3 Effective Ways to Grow Your Consulting Business Using Video on LinkedIn

Video can be a powerful tool to showcase your expertise, build relationships, and attract new clients. In this blog post, we'll explore three effective ways to grow your consulting business using video on LinkedIn.

November 7, 2023
The Power of Short-form Video: Enhancing Your Podcast's Reach

The success of a podcast depends not only on the quality of its audio content but also on its ability to reach and captivate a wider audience. This is where short-form video content comes into play. In this blog post, we'll explore how incorporating short-form video can help enhance your podcast's reach and impact.

July 14, 2023
The Evolving Landscape of Attention Span in Video: Captivating Audiences in the Digital Age

Studies have shown that the average human attention span has decreased over time, with some estimates suggesting it to be around 8 seconds. This poses a significant challenge for video content creators who must find innovative ways to capture and maintain viewers' attention.

June 14, 2023

Frequently asked questions

We build Braid for you! We want you to get the most out of Braid and it to be a product you love and enjoy. If you can't find what your looking for, don't be afraid to reach out!

What platforms is Braid available on?

Braid is available on web, native iOS and Android. The best experience is in our mobile app. So search for Braid It! in the Apple App Store and Google Play.

Who can respond to a Braid I make?

You have a few options here. Braids can be closed to users in your organization and explicitly added as hosts and guests. They can also be open where members of your organization can request to join. With open Braids, anyone with a link to braid can contribute!

Can I edit posts and clips from Braid?

Braid ships with an amazing baked in video editor on mobile and the web. When user's make a post, they can edit by trimming clips, adding filters, brand identity, music and more!

What aspect ratios do clips get cut in?

You can cut clips in any aspect ratio! You can crop to standards like square to 9:16, 4:3, and 3:2 or use a custom crop to get exactly what you are looking for!

How do I manage my brand assets?

You can upload brand identity like watermarks, custom stickers, custom pre-rolls and end-rolls, background music and more. You have optionality on how these exports look on feel on your clips so you pick what matches the moment.

Does Braid have an API?

We sure do! If you would like API access to programmatically engage with you Braid account let your sales representative know.