The average person spends approximately 2.5 hours daily on social media, making it imperative for brands to maintain a consistent presence across various platforms to stay relevant.

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Each social media post garners only brief attention spans: text posts typically receive 1-3 seconds, images 3-5 seconds, and videos 10-15 seconds. This means businesses have mere micro-moments to capture and convey their messages effectively within a social feed.

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The lifespan of a post varies significantly across platforms: TikTok posts last about 2 minutes, X (formerly Twitter) posts 15-20 minutes, Facebook posts 5-6 hours, Instagram posts 24-48 hours, and LinkedIn posts 24 hours. To ensure continuous visibility in your audience's feed, a substantial volume of content is required.

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Recommended posting frequencies are:

- Facebook: 1-2 times per day

- Instagram: 1-2 times per day

- X (formerly Twitter): 3-5 times per day

- LinkedIn 1-2 times per day

- TikTok: 1-3 times per day

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This demands a significant and ever-growing volume of content.

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Moreover, 50% of consumers can identify AI-generated content. Among those, 25% perceive the brand as impersonal, 20% as untrustworthy, and 19% as uncreative. Thus, relying solely on AI for content creation can be detrimental. Authentic, human-created content remains critical.

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Given these challenges, the question arises: How can businesses create and publish such a vast amount of authentic content consistently?

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This is the problem we are solving. Our solution is to make it easier to collect content directly from an organization's community and use automation and AI to turn each response into a high ROI marketing asset.

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