The Power of Personal Branding: How Executives are Humanizing Their Organizations on Social Media

In a recent article by Bloomberg, the spotlight is on how executives are leveraging platforms like LinkedIn to showcase a personal side that humanizes their organizations. As mentioned, Blackstone's COO, Jonathan Gray, has been using platforms like LinkedIn to

'humanize the organization...connect with people on a human level...and meet people where they are with content.'

This shift towards more personal and relatable content, as Christine Anderson notes, adds value compared to a purely commercial approach. It's about authenticity and creating content that resonates with the audience.

While this approach may not involve highly edited or produced videos, it requires consistency, authenticity, and a dedication to providing informative and engaging content.

We've been championing this strategy early on, empowering businesses of all sizes to succeed with authentic content.

Seeing industry giants like Blackstone and Spotify embrace this approach validates the effectiveness of connecting with audiences on a more personal level. It's not about the flashiness of the content, but rather the genuine connection it fosters.

Here's a link to the article.