In the world of CPG, having a mentor can make all the difference in guiding you towards success. Recently, Justin Komosa, our Director of Sales and Client Strategy, was named a mentor in the prestigious Naturally 2024 cohort, a platform dedicated to nurturing the growth of startup brands in Chicago's natural products and CPG categories.

When asked about his role, Justin shared his enthusiasm, stating, 'Naturally Chicago is dedicated to fostering the growth and success of 138 startup brands in Chicago's natural products and CPG categories.'

He also revealed a valuable piece of advice he plans to give his mentees, emphasizing the significance of connecting with a brand's core customer base. Justin wisely advised, 'Keeping a real-time pulse on what they're thinking, feeling and looking for is crucial, especially in the early stages of business development.'

Justin's words serve as a reminder to aspiring leaders in the CPG space to stay connected to their customers and understand their needs to pave the way for success. As we celebrate Justin's new role, let's also take a moment to reflect on the impact mentors can have in shaping the future leaders of tomorrow.